1. Criticism is ruled out.
- Judgment of positive and negative ideas must be withheld.
- No one should criticize anyone else's ideas.
2. Freewheeling is welcome--the wilder, the better.
- It is easier to tame down than to think up ideas.
- Don't be afraid to say anything that comes into your mind; the farther out the idea, the
- This complete freedom stimulates more and better ideas.
3. Quantity is wanted.
- The greater the number of ideas, the more likelihood of winners.
- Come up with as many ideas as you can.
4. Try piggybacking ideas; suggest combinations and improvements.
- In addition to contributing ideas of your own, suggest how ideas of others can be turned
into better ones, or how two ideas can be joined into still a better one.
[Adapted from Bouchard (1977).]